freelancing

Journalism of the Unknown Unknowns

It's complicated ... and that's the point. Journalism doesn't have all the answers, and we shouldn't expect it to. We shouldn't expect our stories to solve things for us.

Journalists' primary role is not to answer the challenges that face our society: it's to bring light to those challenges, so that those with the proper tools to solve a given problem will know that the challenge exists. In a sense, we're brokers, we're middle-men, we're matchmakers between problems and solutions. But those problems and solutions still have to get to know one another, find the right match. We can't consummate their relationships, we can just help them find one another.

Undercutting the competition

Publishers and other hiring managers want to succeed, they will need a committed, loyal and stable staff and to develop sharp, insightful contributors. An investment in skilled journalists ready to take risks to lead publications into the future is a wise choice. It may seem counter-intuitive to talk about investment in a time of economic malaise, but those who take such leaps of faith will be best positioned for future success. Those, however, who treat their content producers as chattel will continue to struggle to maintain a stable source of original content, and thus, they will spend all their time watching editors and writers leave for greener pastures while their competitors invest in competent, devoted teams passionate about the work their doing and the success of their organizations.