Whether or not green is the new black, more and more Americans are reaching for ecologically-shaded opportunities as they try to spin their fortunes out of the red. With enthusiasm echoing the early days of the dot-com boom and the heady days of sub prime loans and home flipping, would-be entrepreneurs are starting to gamble that the solution to their economic puzzles is spelled e-n-v-i-r-o-n-m-e-n-t. But are they kidding themselves? Will a wind turbine manufacturer or biofuel harvester generate stock prices beyond everyone's wildest expectations, only to tumble like the next Enron? Will green investment lead to gold, or more empty pockets?
Publishers and other hiring managers want to succeed, they will need a committed, loyal and stable staff and to develop sharp, insightful contributors. An investment in skilled journalists ready to take risks to lead publications into the future is a wise choice. It may seem counter-intuitive to talk about investment in a time of economic malaise, but those who take such leaps of faith will be best positioned for future success. Those, however, who treat their content producers as chattel will continue to struggle to maintain a stable source of original content, and thus, they will spend all their time watching editors and writers leave for greener pastures while their competitors invest in competent, devoted teams passionate about the work their doing and the success of their organizations.