By Bill Lascher
I agree that SEO isn’t about conforming to a robotic standard, but it’s also not about speaking to people, it’s about speaking to some sense of the mean average of what people are looking for. The thing is, if we want to succeed — both in reaching people and in drawing them back to our work — we can’t just be producing what the public is looking for, what the public wants to read. We must, we absolutely must tell the stories that the public doesn’t know it is looking for, that the public isn’t looking for, that the public hasn’t even conceptualized the terms for. If we don’t, in very short order we will tell fewer and fewer stories that matter, that impact society and we will lose not only all impact, but all value we are capable of offering the public. [...]
By Bill Lascher
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Choose Your Own Adventure:
Crossing the Yuba River near the Pacific Crest Trail in Northern California.
Why don’t I just write the story? Why didn’t I just report each day’s journey? Why can’t the words come out straightforward?
I don’t even remember when I wrote this. Presumably it took shape some time in the past month, as I’ve done something akin to settling into a new home, while I’ve dragged out my move from Los Angeles to Portland, moving no longer across hundreds of miles and instead creeping slowly, randomly across my new home town.
For weeks I’ve been plotting maps, tweaking Google Earth settings, uploading and arranging photo slideshows, transcribing audio, adjusting WordPress themes, reinstalling broken databases, sorting notes, scrawling in journals, browsing help forums, maintaining computer files, arranging furniture, pitching stories, visiting labs, reporting, attending meetings, filing emails, postponing responses, mailing postcards, paying bills, signing leases, opening boxes and otherwise transitioning through life, both digesting and avoiding my recollection of my journey from Los Angeles to Portland.
It has been a mixed blessing. Sometimes I kick myself for not writing enough, not writing when the trip was fresh, not writing soon enough, early enough. Other times I realize something that K.C. Cole told my class of science writers at USC on more than one occasion, something I found incredibly encouraging. “Even when you’re not writing,” she’d say, “You’re writing.”
I wonder what I’ve written as I’ve not been writing, and as I’ve fretted each day about losing the memories that so recently burned themselves into me, that brought me, simply, from there to here. I don’t want to wonder about it too much, though, lest I get caught up in the pointless tedium of writing and reading about writing.
What I can recall distinctly is a sentiment I felt somewhere between Lassen and Modoc counties, when I emerged from a forest to see sunlight like I’d never seen before swirling across the tree tops. Then, I uttered the following into the digital voice recorder I babbled at throughout my journey:
I don’t know how quite to describe what I’m seeing and what I’m passing through and how to record it for permanence. I don’t know quite how to capture the sense of the sun on the line of trees up high with the trees still in shadow beneath, the changing landscape from thick fog and patches of snow to only small patches of snow and these, what I think are lava beds, pouring over the side now in a landscape becoming more rough bit by bit. I don’t know how to keep describing everything that I’m seeing, the complete emptiness of it all, the complete soloness of my drive at this moment.
I guess what I’ve written is what you see here. What I’ve produced is what you’ve found. What I’ve created is in front of you and, quite possibly, it is changing just as quickly, just as astoundingly as the light shifting and scattering and spreading across those treetops in a faraway corner of California.
Continue reading “LAX to PDX: The Back Way”
By Bill Lascher
Today I leave Los Angeles for Portland, Oregon. As I do, I look forward to taking an as-yet determined path to my new home hundreds of miles north. I don’t know how exactly I’ll get to Portland, though I’ve set a few ground rules. I won’t set a firm date to get there. Though the trip could easily take as little as a day and a half, I don’t want to constrain myself to any schedule, lest I miss the world I pass through (you can help me get there, too). I may backtrack. I may make detours. I may decide to linger in one spot staring at the sky for hours. I may rush. I may wander. Which brings me to rule #2, perhaps the most exciting and most questionable part of my plans. To best experience the journey I plan to completely avoid freeways and even divided highways. Getting to Oregon from Southern California in January makes this a rather daunting task, particularly because I also plan to steer clear of the coast. As stunning as the coast is, I’ve seen much of it and hunger for a new path, at least this time around. [...]
By Bill Lascher
 A bevy of berries on display at the Wilshire Center/Koreatown farmers market above the Wilshire/Vermont Metro rail station.
Settling into a life of self-employed writerdom has taken a bit of getting used to. Roadblock number one: discipline. Thus, despite grand plans and great lists and now-fleeting moments of inspiration, I’ve been adoring my French press, discovering there are few breakfasts not bettered by adding a few blackberries (please technophiles, I’m talking about the kind that grow on shrubs, and, specifically, the ones purchased from the Friday farmer’s markets at the Wilshire/Vermont Subway station in Koreatown – See Photo) and semi-limbering myself up with a few rounds of Wii Fit Yoga. It’s only taken since I first drafted this post in early June to get around to finishing it. There’s slow food, a burgeoning slow journalism movement, and, now, slow blogging.
Being the bearer of a new master’s degree from a large, somewhat unduly-pompous university in Los Angeles and an education from a small liberal arts college in flyover country, I begrudgingly acknowledge I might fit into a class-based stereotype or two, especially now that I’ve mentioned farmer’s markets, yoga (and Wii Fit at that) and fresh coffee in one sentence. At the least I’ve done my part to prove I like Stuff White People Like . So I’m not doing myself any favors when I mention that one of my other recent joys is the chance to listen to NPR’s Morning Edition as I putter around coming up with distractions for the day.
Even better than Morning Edition, though, is the ten minutes KCRW devotes at the end of its broadcasts to the Marketplace Morning Report. Marketplace does a tremendous job of putting business news into plain English without dumbing it down, and I generally find its stories more compelling and educational than the business news from NPR (Planet Money excluded), so I’m glad Santa Monica’s gem of a radio station offers this alternative.
One morning, though, I was struck by a promo for one of the Morning Report’s underwriters: agribusiness giant Monsanto, which, audiences were told, is “Committed to sustainable agriculture.”
How would Monsanto maintain this commitment? Apparently, in their view, their recipe for sustainability is “Produce more, conserve more.”
The thing is, that’s the problem. The entire point of conserving more is to counter the need to produce more.
Continue reading “More and More”
By Bill Lascher
In the middle of the night I had it all figured out. In a journal rescued from stack of half-finished tomes, I penned thoughts about what I am doing here, free of school, free of work and ready to cast out on my own yet again. Writing with a sudden fervor, I listed the major projects I wanted to work on, projects I’ve discussed tangentially here on this site from time to time, and repeatedly in conversation with my friends and family. I knew what it was I wanted to do. After an uneasy weekend of random, mounting bits of disappointment and frustration, I went to bed content.
Hours after waking, it all seems to have dissipated. I can’t start one project for fear it will distract from another. I send out queries. I update my résumé. I catch up on my reading. I research. I follow-up and I wait in silence.
Meanwhile, the life I want surrounds me. The radio crackles behind me as I type. Through a light fog of static Warren Olney spends 45 minutes catching listeners up on the rapidly changing situation in Iran then deftly switches the topic to American policy in Afghanistan.
Across the room one of my typewriters rests on a table. The paper is rolled up to reveal the few lines of faint text I’ve randomly typed on it. A reused sheet, I can see enough of the paper’s opposite side to know it’s an old 460 — a California campaign finance reporting document — printout I must have consulted for some story about political donations, or one I hoped to tell. It makes me hunger to pore over documents, to analyze connections, to question and prod and explore.
A pile of books sits stacked against my bed. Stories and stories and stories full. I want to tell so many similar tales. I want to bring people and places to life; to recount histories of far-off lands as well as all-too-familiar backyards. I want to look beneath the veneer of political and social idealism to the true machinations occurring in even the most progressive atmospheres. I want to translate complex knowledge to lush, page-turning narratives about the fascinating processes governing this world in which we live.
On one corner of my computer screen a little box occasionally lights up. It tells me I’ve received new updates about stories I’ve been following. Subjects that matter to me. Right now it’s announcing the release of the full text of a new federal transportation reauthorization bill in Congress. It seems boring, but what it contains will directly shape how we get around our neighborhoods, our cities, and our country. I want to dive into the text, to carve it up, to continue one thread of my master’s project. Then I realize that project still sits on a shelf. I wonder whether it will see the light of day, whether the editor pondering it will write me back, will find it suitable for publication, will believe that I have something to say, a story to tell that no one else can tell.
I’ve talked about this project for months and I’m starting to feel like a lier, like a cheat, like I’ve told all these people how I was compiling this grand tale of movement and transportation in Los Angeles. So far, most of them haven’t seen word one. It’s there, it’s on the page, and I think it’s fantastic. I think about it every time I ride the subway or the bus, or tell someone I am doing so and they look at me quizzically, as if they’re shocked to learn there are ways to move about this vast, deep city without a car.
I understand – trust me I understand and kinda don’t want to discuss – that the publishing world is rapidly changing. Even if it weren’t, it takes time and patience to get something published. But I wonder about the rules of the game. With information spreading so rapidly how am I supposed to do this, to wait patiently on a story that is constantly evolving? Even if things go well with this story, how do we publish, how do we write or report anything? How do we set boundaries? Do we just say “that’s the story” even as it continues to change? Do we just cut convenient slices of ever-lengthening timelines out?
I’ve just finished reading Roxana St. Thomas’s most recent “Notes from the Breadline.” The poetry in her words. The honesty. Most importantly, the resounding familiarity of her situation, despite our differing professions, has brought me close to the point of tears. When she wonders why she left “The Big Law Firm” I ponder why I left my Big Job, then finished school feeling less certain than before about where I wanted to be, more certain than ever about my ability to do it, and completely lost about how I could ever fit into this transitioning world of journalism.
She ultimately recognizes the fight she has left in her and I think of the times I’ve come to the same realization, of the numerous times I’ve gotten off the mat, of the blessings I’ve counted, of the gratitude I have for the ceaseless support from my family and of the friends who have lately been crawling out of the woodwork. But I also feel the ebb and flow more than ever, the impermanence, the sensation that everything about where I am is foreign. I feel as I always have: neither here nor there. Too experienced to start completely fresh, not quite accomplished enough to stand out.
Continue reading “Cooking Up Frustration”
By Bill Lascher
Among many gems in Union Station, the transit center features a treasure trove of Metro Bus and Rail schedules and maps. Click Picture for more.
A few weeks ago I started typing on one of my dad’s old typewriters. The arms of each key on the Royal Arrow moved slowly, as if moving [...]
By Bill Lascher
Friday the 13th always seems to be a lucky day for me. Of course, I was born on a Friday the 13th, so can I get any more self-absorbed than launching this Web site — a personal venue for my reporting and writing — than thinly veiling my contrarianism and how much I enjoy [...]
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