As should be readily apparent, I haven’t posted to Lascher @ Large in some time. I’ve spent the past two months completing my master’s degree, a time during which I sacrificed this site to one last focus on academics. I’ve also taken some time to consider what my next career steps might be, to pitching various publications on my master’s project exploring the challenges and opportunities facing Los Angeles’ evolving transportation network given the current economic and budget crises, and to apply for a handful of fellowships and jobs.

Earlier this week someone asked me for a short description of the type of work I’d be interested in. While I understand the need for focus, I’m always amazed how difficult it is to sharpen my my interests to a well-defined point. As a writer and an observer I hesitate to craft such definitions. I fret about what I could be leaving out by bounding my interests. If I am to be open to recounting the stories I encounter I don’t want to pen myself into a place where I don’t feel prepared to tell certain ones. As my personal acquaintances know, I am a restless, transitory man. I often long to run my toes through that green, green grass on the other side of the fence, sometimes (often) at the cost of savoring the tranquil landscape at my feet. Of course, in any field, successful individuals know summarizing their own work isn’t a limiting practice, but rather a guide to help them understand the tools available at their own disposal for future endeavors. Thus the challenge for me — and presumably millions of other people considering their futures — is to plot the path before me by identifying both where I want to be and knowing just how much I’m worth based on the skills I’ve already developed.

When my father, Edward L. Lascher, penned his Lascher at Large column, he spent much of his time dissecting his own profession, the practice of law. Now that I’ve completed my work at USC, one regular feature of this Web site will be follow-ups of subjects he first broached two decades ago (or earlier).

Today, though, I thought I’d take a moment to express some frustrations about aspects of my own profession. No, right now I won’t discuss whether newspapers are dying or how journalism is to be saved (Suffice it to say that success will come from energy devoted to quality, compelling content, not desperate hand-wringing over the latest bells and whistles and revenue generation models). Instead, I want to talk about the outrageous expectations expressed by some hiring managers and others soliciting original content.

Continue reading “Undercutting the competition”